About Us




Superior Unlimited, Bristol, Tennessee


Contact information:


Mailing address:


Superior Unlimited Corp.

P.O. Box 3888

Bristol, TN 37625-3888


Physical address:


Superior Unlimited Corp.

1225 Volunteer Parkway

Bristol, TN 37620


Phone # 423-652-2538


Toll free phone# 1-800-782-6545


Fax # 423-652-2857




Custom made cushions




 Cushions in process

UMP metal frames (left, foreground) and tilt bottom frames (right, background)



Painted hip restraints hung to dry.

Foam at the upholstering stations.

Upholstery employees covering foam with vinyl.

Employee marking vinyl for processing.

Vinyl covers being processed in sewing department.


Custom Manufacturing Services:


We welcome your custom design inquires for seats, cushions, benches, literature holders, etc.


Universal Fit:


Our seats fit most forklifts and can be adapted for use on other industrial equipment.  Our seats are manufactured with slides and seatbelt brackets included unless the customer specifically requests no slides and/or no seatbelt brackets.  All our seats (except AQ and IMS) are upholstered in automotive high-grade vinyl unless the customer requests another fabric such as IGV (Industrial Grade Vinyl), CGV (Construction Grade Vinyl), TW (TuffWeave), or CV (Canvas).




Made In The USA:


Our "cut-and-sewn" seats are proudly made in the USA, in our manufacturing facility in Bristol near the Tennessee/Virginia state line.  Bristol is centrally located within one day's driving distance of 70% of the U.S. population.  Interstate 81 passes through Bristol; and the Tri-City metropolitan area of Bristol, Kingsport, and Johnson City is served by over 30 motor freight carriers whose terminals are based in the area.  From Bristol, we ship our top-quality seats and cushions throughout the U.S. and into some foreign countries.



Bristol, TN  USA:


Bristol, TN was incorporated in 1856, and borders Bristol, VA.  Metal plates on the center line of State Street mark the exact boundary downtown between the two Bristols.


The "Bristol VA / TENN  --  A Good Place to Live" sign was erected in 1910 and spans across State Street.  It is listed on the National Register of Historic Places.

Metal plate on State Street

Bristol TN / VA sign across State Street


Also listed on the National Register of Historic Places is the Paramount motion picture theater built circa 1930 on the TN side of State Street.  It has been renovated into the Paramount Center for the Arts and has been a venue for numerous performing musical and theatrical artists, including Bristol resident Doyle Lawson and Quicksilver, an award winning group with vocal harmonies and a mix of gospel and bluegrass music.

Paramount Center for the Arts

Doyle Lawson and Quicksilver




Unique to Bristol is its recognition as the Birthplace of Country Music, based on the historic recording sessions in Bristol that occurred in 1927, when Ralph Peer traveled to Bristol on the advice of early mountain musician Ernest "Pop" Stoneman and recorded 76 songs by 19 artists.  The Bristol Sessions launched the careers of the Carter Family and Jimmie Rodgers.  The Birthplace of Country Music Museum opened its doors in downtown Bristol in August 2014.


In 1974, the Carter Family Fold was established in Hiltons, VA (a few miles from Bristol) by Janette Carter to honor the memory of her parents, A.P. and Sara Carter, as well as "Mother" Maybelle Carter, whose daughter June Carter married Johnny Cash.  "Foot stomping" country music can be heard on Friday and Saturday evenings at the Carter Fold.  Attendees were sometimes surprised by unannounced performances by Johnny and June Carter Cash.



The Carter Family

Maybelle Carter with A.P. and Sara Carter

June Carter and Johnny Cash


Jimmie Rodgers was known as the "Singing Brakeman" and the "Father of Country Music".  He was the first performer inducted into the Country Music Hall of Fame.  Jimmie traveled from his home state of Mississippi to Bristol to participate in the Bristol Sessions.  Pictured left to right on the mural below, are Ralph Peer, The Carters (A.P., Sara and Maybelle), The Stonemans (Ernest and Hattie), and Jimmie Rodgers.   The mural was painted by Tim White in 1987.



The Singing Brakeman

Jimmie Rodgers


"Bristol Sessions" mural on State Street


Native son Ernest Jennings Ford was born in Bristol, TN in 1919, attended Bristol Tennessee High School, and worked his first job at local radio station WOPI.  He was inducted into the Country Music Hall of Fame as well as the Gospel Music Hall of Fame.  Today he is known as Tennessee Ernie Ford, the wildly exaggerated hillbilly character he created after moving to California, and is remembered for his baritone voice, Southern twang, and flair for comedy.  He is probably best known for his recording of "Sixteen Tons" which stayed No. 1 on the country chart for 10 weeks.  He also recorded "Davy Crockett, King of the Wild Frontier", which reached No. 4.

In 1954 he was in three episodes of “I Love Lucy”, playing the country bumpkin Cousin Ernie.  Ford is well remembered for calling Ricky Ricardo "Cousin Ricky Rick-er-due" and for telling Lucy, “You got quite a hitch in your get-along".

From 1956 to 1961, Ford hosted NBC’s “The Ford Show" — named not for him, but for the show’s sponsor, the Ford Motor Company.  Tennessee Ernie ended each episode with an inspirational song or hymn which became the show's most popular segment.  He earned the nickname "Ol' Pea-Picker" because of his signature sign-off, "Bless your pea-pickin' heart."

Tennessee Ernie Ford

"I Love Lucy" episode with Tennessee Ernie Ford




It's Bristol, Baby!  Since 1961 Bristol has been the home of Bristol Motor Speedway, NASCAR's most popular track and the "World's Fastest Half-Mile".  BMS sponsors many racing and other sporting events throughout the year.